ronald pantelas said:
We as a collective group, are missing the boat. We are letting less talented/educated carpet cleaners out sell us in this arena. We are so much better then that.
I agree, Ron. I see good cleaners down in the dirt fighting over low-end residential customers like dogs snarling over a bone with no meat on it. Regular contract commercial work gave us consistent profitable cash flow and let us be picky on our residential. It also smoothed out the highs and lows of restoration work.
The "missing the boat" quote is dead on. The problem is commercial contract work needs to be "sold" and the average carpet cleaner can't (won't) sell his way out of a paper bag. (Mixed metaphor.) So sad because they really are "better than that." But capitalism rewards the people who take the initiative and get out there and SELL.
NOTE to Chris: Have you opened the Report I e-mailed your entire
SFS class after the Atlanta seminar? If you follow it you will sell tons more contract work. I also sent all the
SFS students my
CCA form. I love this one because it structures your "selling interview" with the Property Manager and makes you look a lot more professional. Rick's stuff is also good. If anyone want either one of these forms just e-mail me at
stoburen@www.StrategiesForSuccess.com and tell me if you want the 10 page "How to Sell Commercial Work" Special Report and/or the "Commercial Carpet Analysis" form. No charge, no spam, no pressure.
Steve "Island Boy" Toburen
www.Strategies for
Success.com
PS I just arrived back home in the Dominican Republic for at least four weeks. My son Matt is getting married May 29th and we came in early to help get things going. It is nice to be home- if only for awhile.